Mads Riis
Performance Director | 6+ Years Experience | Building Efficient & Long-Term Growth for Businesses
Aarhus, Denmark
Contact: mads@mrdigital.dk | LinkedIn Profile
Summary
I am a 31-year-old performance director with extensive experience in project management, digital marketing, brand building, and performance marketing. Passionate about building long-term growth strategies for businesses while integrating both business and marketing approaches.
Professional Experience
Digital Director / Client & Agency Engagement Director
GroupM Danmark | July 2022 – Present | Aarhus
Key Projects: Performance Director for Hummel, Mars Pet Nutrition D2C, and Lyca Mobile Nordics. Bridging GroupM Nexus with Wavemaker and EssenceMediacom to ensure a client-centric approach and foster growth from brand building to acquisition.
Senior Digital Specialist
Precis Digital | January 2022 – July 2022 | Aarhus
Key Projects: Build and execute marketing strategies for Proffsmagasinet, Staypro, Wakakuu, HBO Max.
Digital Specialist
Precis Digital | January 2019 – January 2022 | Aarhus
Managed paid channels, attribution modeling, project management, and strategic planning for various clients.
Media Consultant
CUTS Media | August 2017 – February 2019 | Fredericia
Created bus advertisements, focused on visual design and audience targeting for effective communication.
Education
Erhvervsakademi Aarhus | Business Academy Aarhus
Bachelor of Digital Concept Development | 2017 – 2019
Erhvervsakademi Aarhus | Business Academy Aarhus
AP Graduate in Multimedia Design and Communication | 2015 – 2017